Zac Brown signed a partnership with Chrysler and The Ram Truck brand to help honor U. S. soldiers, as well as to promote the band’s USO Tour and their latest single. In general, the partnership includes a letter-writing program to U.S. soldiers.
“Performing with the USO for the men and women in uniform has been a great experience for us. We wanted to find a bigger way to thank them, a way to mobilize people nationwide to show their support for these incredible individuals,” explains Zac Brown in a release.
“Ram Truck Brand was the perfect partner to realize this dream; not only do they share our commitment to recognize the troops’ service and sacrifice but they are determined to ensure this program helps to send a little piece of home to our service members abroad,” added Brown.
The “Letters for Lyrics” national campaign starts this May with a goal of sending 1 million letters to U.S. soldiers stationed across the world. Participants who write a letter to a U.S. soldier will receive a special compilation CD titled, “Breaking Southern Ground,” as long as supplies last.
“We believe that ‘Letters for Lyrics’ will spark the public’s interest in contributing to our troops abroad and to their families here at home. This goodwill gesture embodies one of the main pillars in the Ram Truck Brand’s DNA and demonstrates our continued support for the nation’s men and women in the military,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC.